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iPhone 2.2 - Revolutionary
Nov 26 2008 // blog posts
There are many things that Apple has does right when it comes to the iPhone. There are many things that I believe are overlooked, just because expectations of the company are so high.
Take for example the software upgrade path on the iPhone. How many people have actually upgraded a phone prior to the iPhone? Not many. I experienced Nokia and Sony Ericsson upgrades once or twice during my Argogroup days, and it is not for the faint-hearted.
For a start other companies don’t call it a “software update”, it’s referred to “firmware flashing”—something that seems much more technical, risky and that you should avoid at all costs.
And avoiding at all costs is, of course, the whole point. Other manufacturers don’t want you to get new features in this way, they want you to go out and buy a new subsidized phone to keep the retarded ecosystem alive.
Sure Apple has had to make some concessions along the way. Subsidizing the 3G iPhone with AT&T, for instance, to keep the product competitive. But over one year in, if you step back, and look at the all of the things they’ve introduced—like the software update—you’ve got to admit that the mobile landscape is a far better place with Apple in it.